Without enthusiasm, the listeners has to pay attention extra hard. The un-enthused never make it clear if there is a punch line deep in the story or if they're a moron.
Enthusiasm has multiple dimensions
You must talk with your lungs completely full. The only people who naturally do this is black people and a select group of white people. Yes, black people are cooler than white people for this very reason; when they speak they are passionate about what they say, or at least it seems that way.
Enthusiasm is about caring about your topic much more than other people hate you. An uncool person speaks quietly hoping that nobody else will hear their ideas. If you're enthused about your topic you'll think first, say what you feel, and worry about a defense later.
Enthusiastic people can emote words through being loud, talking slow, or some combination of these. The great speakers and cool people are enthused about little words that hold no meaning.
Enthusiasm is highly complimented with being funny. A little bit of sarcasm can easily break up a boring monologue.
Conclusion
One truism I've learned from this is: enthusiasm is the magic that will make the most absurd completely credible.
Deep down, everyone is as smart as their last dumb goof. Because of this, someone, somewhere, thinks were an idiot. A great way to beat this is to be enthusiastic. Incompetent people have no style or enthusiasm. Therefore if your heart is bright and you have the spark of life within you, few people will think you're stupid, and you'll get the badge of coolness.
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